Advertising Code

Here at Handpicked Media we insist on clarity in terms of both compensation for promotional work, and anything that is being paid for being clearly flagged up as such.

We work on behalf of the collective to arrange ‘paid-for’ posts and straightforward display advertising. Small client direct initiatives between individual blogger or site should be dealt with without the involvement of Handpicked Media but the same rules and labelling should apply.

We include the following types of work within this:

- Paid-for posts.
- Specific endorsements that are set up to increase sales or drive traffic to a particular destination.
- Specific text or links to be posted within a given time frame.
- Use of content for a commercial property (ie magazine, online publication, book).
- Expert opinion about products or services.
- The provision of lists of bloggers from the collective who may be useful to a brand.

This is not the same as the usual gifting of products for possible review by individual sites/blogs or the usual contact by way of press releases or invitations to launch events. Any blogger who is given an item on the understanding that it will be covered within a certain timeframe and to include specific information will expect to be paid for the post and will flag it up as a sponsored post.

Thank you for your attention and understanding.