Objective: Generate awareness and online sales amongst the main household shopper in a family for new Jacob’s Oddities.
Solution: Engage with parenting and lifestyle bloggers to create stories using Jacob’s Oddities shapes, and direct to Tesco.com for purchase.
Results: Surge in online coverage and self generated content about the brand. Awareness was driven to over 470,000 UK unique users, and over 88,000 Twitter and Facebook users.
Objective: Create awareness of Karen Millen’s new spring / summer collection, and generate online sales.
Solution: To engage with 3 key female fashion bloggers to pick their favourite outfits from the new collection and post about these on their site and social platforms. This linked to a competition on the Karen Millen website to win one of the outfits. Plus the bloggers hosted an exclusive in-store styling event in the London Flagship store to showcase the new collection.
Results: Drove over 332,000 unique visitors to the Karen Millen website, plus 46, 000 Twitter conversations resulting in 26,000 competition entries. This resulted in 21,000 new customers to the Karen Millen website, and one of the bloggers outfits completely selling out. This campaign was also shortlisted for the Best Retail Campaign by the Social Buzz Awards 2012.
Objective: To celebrate Herbal Essences 40th birthday, drive online engagement and dialogue amongst beauty bloggers.
Solution: Create content based around individual beauty bloggers memories of Herbal Essences, and trial the new 40th anniversary products. To engage with their readers a bespoke competition to win Herbal Essences exclusive prizes was set up.
Results: Flood of user generate content featuring the products, and video embeds of different Herbal Essences adverts across blogs and other social media platforms including Twitter, Instagram and Vine.
Objective: During LFW drive awareness of the new ALLSAINTS AW13 collection and the instore refurbishment currently taking place across all stores.
Solution: Exclusive invite only event for fashion bloggers to meet the ALLSAINTS creative director at the new flagship Earlham Street store to be introduced to the new AW13 collection and new instore look and feel.
Results: Attendance by top fashion bloggers at the event, with guaranteed exclusive follow up posts reaching out to over 95,000 Twitter and Facebook followers.
Objective: Generate online conversation on a wide variety of sensitive health subjects from cancer to anxiety, and place AXA PPP Healthcare at the forefront of consumers minds when considering healthcare.
Solution: Working with lifestyle and parenting bloggers to instigate social debate via blog posts and Twitter conversations, with trained Doctors available to answer any relevant health concerns from all generated conversations.
Results: Massive online coverage gained via paid for posts and earned media as a result of the social media dialogue generated.
Objective: Raise awareness of Viktor & Rolf’s new male fragrance, SpiceBomb, and generate online coverage.
Solution: Create an exclusive underground event for Handpicked Media male / female bloggers to surprise, delight, and engage them with the new fragrance to generate earned media.
Results: Great awareness and online coverage generated via male / female beauty and fashion blogs reaching over 349,000 unique users. Surge in social media conversations reaching over 40,000 Twitter and 6,000 Facebook users.