Who has the most influence on consumer’s online buying behaviour?  A common question that is being asked these days, as different social platforms fight for dominance.  However, blogs have come out on top over all other social platforms as the key online service that is most likely to influence a purchase.

Coming out on top of major players like Facebook, Google+, Twitter, Pinterest, YouTube and Instagram the mighty blogger is considered vastly more influential based on the bloggers trust and popularity with their followers.

This report was compiled by Technorati Media using insights culled from surveys that included over 6,000 influencers, 1,200 consumers and 150 top brand marketers.