Apple has announced they will be streaming Drake’s new album, Views From the 6, excursively for seven days after it’s release.
Drake’s much anticipated album, View From The 6, will be dropping 29th April, and it will only be available to stream from one place, Apple Music.
But don’t worry just yet, the exclusive agreement between the artist and Apple is only going to last for seven days, after which it will go up on other platforms.
In 2015, it was reported that Drake singed a deal with apple for roughly £14 million. The Canadian artist also appeared on stage at the company’s Worldwide Developers Conference to help pitch Apple Music. His single “Jumpman” featuring Future, was also used in the recent Apple Music campaign starring Taylor Swift.
In order to beat the competition, Apple Music have been making deals with popular artists to release their music on the platform excursively to help draw subscribers. Following the success of Drake’s previous album, If You’re Reading This It’s Too Late, which was released exclusively via Spotify, Apple are hoping to get the same result this time around, but on their Apple Music platform.
Although this strategy does have it’s benefits, it can also backfire; just take Kanye West’s album, The Life of Pablo, which launched earlier this year. The album was first only released to the streaming service Tidal. However, this prevented the album from entering the charts. West recognised the problem and put the album on other streaming platforms, making The Life of Pablo, the first ever album to enter the Billboard No.1 based entirely on streaming.