Handpicked member, Tolly Dolly Posh at only fourteen is one to watch in the fashion industry and has now signed an exclusive license and marketing agreement with the Dutch brand Mooi en Lief. Since the age of eleven, Tolly has had a fashion blog with a dream of becoming an inspiring designer and now this agreement might lead her in the right direction. Tolly has already been shortlisted for many awards such as ‘Best Teen Style Blogger’ as well as being featured in many UK magazines. You can find her blog at www.tollydollyposhfashion.com. The deal means that she will create a new sock and tights range for girls called ‘Mooi en Lief by TollyDollyPosh’ that will launch in 2015.
‘Mooi en Lief’ produce quirky wellington boots for young children and teens so this partnership should be perfect for both parties as Tolly’s designs are often quirky and fun. ‘Mooi en Lief’ are well known for their original and innovative designs. The general manager of Mooi en Lief Jacquelina Deerenberg has said ‘We are incredibly excited to be working with Tolly on this fashion collaboration. Whilst socks and tights are complementary products to our boots they are a natural extension to the product range, so it’s very important to us to bring a strong fashion twist to the new category; hence our desire to work with Tolly.” Adding ‘we love her expressive & quirky style and recognise the wider package that she has, to enable a commercial success out of such collaboration.’
Congratulations Tolly, we look forward to seeing the collection!
Find Tolly on her blog (link mentioned above) or on twitter using @TollyDollyPosh.
Find ‘Mooi en Lief’ at http://www.mooienlief.com.