During London Fashion Week we took over a suite in One Aldwych to host the #HPMLFW blogger suite. Now in it’s third season, the suite is an exclusive area for our bloggers to meet brands face to face, and seek some R&R between shows. On Friday we opened with our main sponsors Superdry Beauty showcasing its new make-up range and cheeky lingerie company Playful Promises revealing its new collection. The trend continued into Saturday with Bourjois offering touch-ups and make-up tutorials plus Freya lingerie featured its exclusive Style Wall as part of its 365 days of Deco campaign.
Amongst all the other goodie bags and products on offer, Seascape took over one of our rooms and created a relaxation haven with hand and arm massages for all.
With well over 100 bloggers exclusively attending the suite and creating a critical mass of social buzz it was another successful season for everyone involved.
Thanks to everyone that made it happen.